AB.Better guidance turns repeated corrections into first-time-right work.All projects

Business Integration

PortNet Live Trade Copilot

A business-analytics-led copilot concept supporting users while preparing and submitting foreign-trade files.

Business AnalyticsKPI DesignPrototypingTeamwork
PortNet Live Trade Copilot interface

Why it matters

Targets fewer avoidable errors, more first-time-right submissions, and less back-and-forth during trade-file preparation.

My role

Business analytics contributor and prototype co-designer

  1. 01Helped frame the operational problem through measurable KPIs and impact targets.
  2. 02Applied dashboard and decision-support thinking to the proposed workflow.
  3. 03Translated analysis into a concrete prototype and implementation path with the team.
01

Situation

Trade-platform users lose time to avoidable submission errors and repeated clarification cycles when preparing foreign-trade files.

02

Task

Contribute business framing, KPI design, and prototype thinking to a copilot concept that helps users get trade-file submissions right the first time.

03

Action

  • Framed the operational problem through measurable KPIs: first-time-right rate, correction cycles, processing time, and support demand.
  • Applied dashboard and decision-support thinking to the proposed in-platform guidance workflow.
  • Translated the analysis into a concrete prototype and implementation path with the team.
04

Result

The project earned third place at the 2025 Smart Trade Challenge organized by PortNet and Rabat Business School.

Technical implementation

How the solution was built.

Each layer connects an implementation choice to the decision or workflow it supports.

05 layers
LayerImplementationOperational purpose
Problem framingTrade-file journey mapping and friction-point identificationLocate where users lose time or submit avoidable errors
KPI designFirst-time-right rate, correction cycles, processing time and support demandDefine measurable outcomes before proposing the solution
Decision supportContextual in-platform guidance conceptHelp users correct issues while preparing a submission
PrototypeLightweight interaction flow demonstrating guidance within the PortNet journeyMake the proposed experience concrete enough to evaluate
Implementation pathImpact estimation, workflow integration considerations and phased deliveryConnect the challenge prototype to a realistic next step